Ad Viewability a big Ad Industry Topic
Hop topic is "Viewability"
Display Ad Viewability 2014
Total 49.4 % - for some reasons half of the ad don't show properly.
Possible causes : coding was wrong etc
Viewability should not be the primary metrics.
second stage <Surveys Measure Brand Impact>
Digital video is one of the fastest growing digital ads
ex One question site survey
Definitely will
may or may not
definitely not etc
NPS Net Promoter Score measures brand loyalty
2 simple questions
1 How willing would you be to recommend our product to friends or family (scale of 0-10)?
2 Why did you score us that way?
10 - 9 - promoters
8-7 - passives
6 - 0 - loyalties
Using NPS to improve a business
Benefits of Advanced Attribution
<Measuring social media success>
1 Hits/ visits / page views
2 Number of followers or friends
3 Repeat Visits
4 Conversion rate
Marketers are not happy with social media ROI measurement
It's difficult to measure ROI of social media, so it's it wrong and unfair to ask ROI of social media
Pepsi and Coca Cola has a big advertising team.
<Value Website Analytics>
understanding more about your site visitors helps you plan to address their needs
can have impact on your media on your media buys
serve as impetus for change
KPIs - the most important part of Analytics
Key Performance Indicators
- typically the most valuable point of emphasis for the website and the business
- can be a web site conversion
- a sale on your web site
- lead generated on your web
- primary action (newsletter sign-up)
Website Analytics Platform Analysis
Adobe - no1
IBM - no2
Google Analytics - free
webtrends
